I began working with Moojo when they were at a very early stage. I designed their app targeted at freelancers, for simplified invoicing and instant payments. Later expanding the functionality to include flexible insurance plans that can be paid monthly. As we were essentially starting from scratch, I developed a logo and brand direction, a design system, and created a set of illustrations and animations. I also created a series of promotional video ads for use on Instagram, Tiktok, Facebook and YouTube.
